12.02.05
Attention on TV
Oliver Thylmann, one of my new finds via the Corante Network says:
Now we analyse click streams, in the future also view streams.
I couldn’t agree more, and in fact said as much in my (revised) post today at elliptical…. I didn’t happen to mention TV there, instead the example I chose was cell phones, but the idea’s the same. More focussed advertising, from things like TV, will be in pour attention stream in the not-too-distant future. Think about what TiVo is doing.
I’m not much for advertising, but at least if I can choose what I see then we’re a little better off.
technorati tags: ads, tivo, television, corante network
