NPR bit on advertising in the internet age
“With TiVos and iPods giving consumers more power, what’s an ad guy to do?”
from Advertising Strategies Challenged in High-Tech Age – All Things Considered
Echoing what Dave (and others, of course) has been saying since I started reading Scripting News – about 2 years now.
Further evidence (if you needed any) that even if you dislike Dave’s politics or public persona, you’d be a fool not to read him and follow what he’s talking about.
Also, I love NPR and listen with some regularity, but sometimes it’s hard to understand how long it takes them to catch up to things like this. Not their strength, perhaps….