If its perfectly targeted, it isn’t advertising, its information. Information is welcome, advertising is offensive.
Well, while I don’t agree that all advertising is offensive, I absolutely agree that commercial information perfectly tailored to me is just that: information. It’s no longer an ad.
I also agree with what Dave says further down in this piece that “target” is the wrong metaphor. As I seem to recall hearing Doc say (though I can’t find the reference): “I’m not a target.”